Free playbook
The 12 Ways To Sell Your Offer Playbook
How to sell the offer you already have every single day, without feeling like you're repeating yourself.
For coaches, consultants and educators who are devoted, consistent, good at what they do, and sick of not thriving.
Send it to me
Where should I send it?
One email with the playbook, and then a few more from me. Unsubscribe any time.
Inside the playbook
What's inside
This isn't a content calendar and it's not a list of hooks to copy. It's the system I use to sell the same transformation, every day, for years, without my audience getting bored and without me going quiet.
01
The Twelve Doors
Twelve different ways into the same offer, so "what do I post today" stops being a question.
02
The One Client Rule
Why writing from one real person produces twelve pieces, and writing for "my audience" produces none.
03
Say It Like This
Two templates per door, with the blanks marked, so you can write today.
04
The Watch Out For
The specific way each door goes wrong, because most of these fail in one predictable place.
05
The Twelve Day Rotation
How to run the doors on a calendar and then run them again, in a different order, without anyone noticing.
06
What To Do When A Door Flops
Four diagnoses, and one of them is "this isn't a content problem, stop editing your posts".
Who's teaching this
Why listen to me
I'm not going to teach you how to post more. I spent years posting more and it nearly killed me.
My first course launched in 2015, after years of building an audience. It made $2,904. What changed that wasn't a bigger following or a better funnel. It was selling one thing, to one person, in their words, again and again.
Then I moved countries and started over from zero, in a my second language, on one offer. $492,000 in the first six months, and $1M inside eighteen.
I've been selling that same offer ever since, most days, to the same kind of person. The twelve doors are how I do it without ever saying the same sentence twice.
Two 7-figure businesses $24M+ in client results 2,000+ clients, 60+ niches
Get the playbook
The same offer, sold twelve ways
By the end of the playbook you'll have twelve pieces of content mapped out for the offer you already sell, and a rotation that means you'll never again have to choose between selling and being interesting.
Send me the playbook
One email with the playbook, and then a few more from me. Unsubscribe any time.
